Search Engine Optimization

//Search Engine Optimization
Search Engine Optimization2019-11-23T07:50:09+00:00

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Search Engine Optimization (SEO) Training in Pune

Get Advanced Skill Set in SEO training with certified Industry Experts

SEO (Search Engine Optimization) process helps you gain visibility to the users when they are searching for the products or services in organic results of a search engine. It is a process by which qualitative and quantitative traffic increases to your website by organic search engine results. SEO training course lets you learn to drive free traffic to website, and that is the goal required by every website owner and corporate. It increases the amount of visitors to your website by placing your website on high rank which helps you to get more leads.

That is why SEO is very important course. There are lots of career opportunities after doing this course. It is very easy to learn and even non-technical people can learn it and get a good job opportunities.

SEO Course Content

  • What is Search Engine Optimzation?
  • How Search Engines helps in Sales/Leads generation?
  • Search Engines Basics
  • Evolution & Growth of Search Engines
  • Working of Search Engines
  • Keyword research and Analysis
  • Keyword Planner Tool for measuring search volumes & Competition
  • Google Sandbox Effects
  • SEO techniques -black hat seo,white hat seo & grey hat seo
  • Keyword Proximity & prominence
  • Keyword Stemming, Keyword Paraphrasing & Keyword Cannibalization
  • Website structure- Domain (TLDs & ccTLDs) & Domain extensions
  • Subdomain & Subdirectory Structure
  • Working of a website
  • Understanding HTTP/HTTPs, FTP protocols & SSL certificates
  • HTML Basics
  • Understanding Webs page structure
  • Learn Domain Hosting
  • Website development using WordPress cms
  • Landing Page optimization
  • Content Optimization
  • Blog Optimization
  • Title & Meta Tag Optimization
  • Heading Optimization
  • Image Optimization
  • Robots.txt
  • URL structuring (url rewriting & url renaming)
  • Anchor Text & Hyperlinks-Internal , external & Backlinks
  • Cross Linking in SEO
  • 301 & 302 Redirections
  • Broken links & 404 Error handling
  • Sitemaps- XML & HTML
  • Canonicalization
  • Website Audit Report
  • Domain Authority & Page Authority
  • Alexa Ranking
  • Competitor Analysis Reports
  • SEO tools (Screaming Frog, Moz Open Site Explorer, SEO quake, etc.)
  • Page Speed Analysis (Pingdom /Web Page Speed / Google Page Speed insight)
  • Mobile Responsive design
  • Google Mobilegeddon Updates
  • Domain and hosting setup
  • WordPress installation
  • Installing themes and plugins
  • Creating Pages in wordpress
  • Setting up of menu
  • Creating posts
  • Creating Contact Forms
  • On-page factors implementations
  • Understanding Algorithms
  • Google Panda
  • Google Penguin
  • Google Rankbrain
  • Google Hummingbird
  • Google Pigeon
  • Google Pirates
  • Google Fred & Core Algorithm Updates
  • Importance of Link Building
  • Understanding Link juice, dofollow & nofollow
  • Article Submission
  • Blogging
  • Comment Posting
  • Social Bookmarking
  • Documents Sharing
  • Forum Posting
  • Image Submissions
  • Infographic Submissions
  • Search engine Submissions
  • Local Directory Submissions
  • Directory Submissions
  • Free Classified Submission
  • Guest Blogging
  • Video Submission
  • Press Release Submissions
  • Introduction
  • How Google Search Console Works
  • Google Search Console account setup and Launch
  • Installing Google Search Console on WordPress sites and blogs
  • Implementing Structured data
  • Structured Data Testing Tool
  • Accelerated Mobile Pages
  • Indexing
  • Backlinks & Internal Links
  • Crawling Errors
  • Validating Mobile Responsive Errors
  • Organic Search Permormance
  • Introduction
  • How Bing webmaster tool Works
  • Bing Webmaster account setup and Launch
  • Installing Bing Webmaster on WordPress sites and blogs
  • Identify keywords that are driving traffic
  • Crawl Control
  • Indexed pages
  • Deep Links
  • Geo-targeting
  • Indexing
  • Backlinks & Internal Links
  • Crawling Errors
  • URL removal
  • Fundamentals of Google analytics
  • Google Analytics account setup and Launch
  • Manual & Plugin Installation
  • Dimensions & Metrics
  • Understanding Key Metrics: sessions, users, Bounce rate, Page Views and CTR
  • Monitoring Audience: Interest Based, Device, Demographic, Geo & Behaviour
  • Monitoring Trafic Sources: Channels, Source & Medium, Referral and Social
  • Build a custom Dashboard and Report
  • Segmentation
  • Creating Custom reports & Dimensions
  • Track Events
  • Event Tracking Installation
  • UTM Campaign Tagging
  • Link Google Ads and Webmaster Tools
  • Filter your own traffic
  • Setting Goals & Funnels
  • Creating Views
  • Channel Grouping
  • Annotations & Custom Alerts
  • Admin Panel
  • Multichannel Funnel
  • Assisted Clicks & Conversion Path
  • Attribution Models
  • Practicals on Live Projects


Edutaus has designed the seo Course such that it covers all the needs required by the industry along with latest seo trends. SEO classes requires a lot of Practical sessions which would be provided by us through our live projects programs.
Completion of seo course can lead you as a SEO marketing director, SEO specialist, link builder, SEO manager, web or SEO copywriter, content or keyword strategist etc. or you can work as a freelancer, can take work from home, join any digital media agencies, and can be a part of internet marketing teams which helps in business set ups.

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Course Features

Advanced module with a complete practical approach, helping you to become a digital marketing professional

Upcoming Batches

Set the reminder for all upcoming batches and register for free demo classes

Digital Marketing8:00am to 9:30am6th NovWeekdays2 monthsPimple SaudagarSchedule Now
Digital Marketing7:30pm to 9:00pm6th NovWeekdays2 monthsPimple SaudagarSchedule Now

I have completed advanced digital marketing from Edutaus and I must say it was a really good decision. They provide from basic advanced knowledge.
Gautam Sir is really experienced and diamond of digital marketing. He always clear my all doubts whenever I’m stuck at some points. Overall it was amazing experience with Edutaus and specially with Gautam Sir.


I have successfully completed digital marketing course from Edutaus. Course is designed with marketing strategy. It’s great experience and knowledge provided by Gautam sir is very helpful to deal with competition.

Ketan Chaudhari

I had a great experience with EDUTAUS.The theory and practical session helps me to understand digital marketing in effective manner. The best part was being in an working on live project & special thanks to our trainer gautam sir…I recommend all if you are looking for digital marketing course then Join edutaus..

Parag Sharma


Get answered to your queries about the course module, its scope & advantages as career builder

Do you provide Placements?2019-11-01T08:44:14+00:00

Yes. Edutaus provides 100%  job assistance. Having said that we provide unlimited job calls till you get placed. Internship programs are also provided in various companies.

Do you provide Google Certifications?2019-11-01T08:43:39+00:00

Yes. Our Syllabus has been designed to cover all the certification courses. Various Google Certifications includes- Analytics, Adwords Fundamental, Search, Display, Mobile and Video Certifications.

Apart from this, we also provide Course Completion Certificate who have attended the class regularly.

Is it possible to work from Home after Course Completion?2019-11-01T08:43:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Is it possible to work from Home after Course Completion?2019-11-01T08:42:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Who should go for this Course?2019-11-01T08:39:26+00:00

As per the current scenario, those who are incharge of marketing and sales can opt this digital marketing course. Profiles who can pursue this course are:

  • Under Graduates, Graduates & Job Seekers.
  • Entrepreneurs and Company CEO’s
  • Freelancers, Web Designer & Bloggers
  • Media Advertising Professionals
  • Small / Medium & Large Business Owners.
What is the eligibility criteria to do Digital Marketing?2019-11-01T08:38:54+00:00

Educational Qualification is not under bar as any one above higher secondary class degree with sound knowledge of internet can do this course. They should also know how to operate computers.

What Can I learn from demo session?2019-11-01T08:38:16+00:00

Demo session is totally free and anyone can attend the session. The session covers brief knowledge about the digital marketing course and also entertain any queries raised so that you can get clear view of the courses you want to join.

Why should I join Edutaus?2019-11-01T08:36:56+00:00

Edutaus has covered up all the topics which has been in practice in the current marketing scenarios. Digital Marketing has evolved a lot from its past process and is continuously doing so by keeping the user interest and behaviour in account.

Hence, it’s high time now to break the old shackles of basic digital marketing practices and keep ourselves in hunt in this fast paced industry environment.

Edutaus has brought highly sought and experienced trainers to guide students for a successful and job oriented career. Trainers are Google Certified and with more than 5 years of experience in this industry as Trainers as well as Consultants.

Edutaus has tied up with other agencies for the live projects which can serve as hands on experience in the industry.

Edutaus knows the importance of practical sessions, hence we have focused more on having practical sessions.

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