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Search Engine Marketing (PPC) Training  in Pune

Get Advanced Skill Set in Search Engine marketing (PPC) with certified Industry Experts

Google Ad Words is an online advertising service maintained & developed by Google. Google Ad words is  a paid service for promotion of business where advertisers  uses pictures, product listings, and video content in the Google ad network to web users .

While launching a website for your business, you cannot rely on search engine optimization for search engine visibility. SEO can be time taking because of competitions for search engine rankings in SERPs. Search Engine visibility is very important for any business to boost their sales, so why wait till we get on to the first page of search engines. Google Adwords will get you the visibility on search engines through paid promotions.

Google Adwords campaign (or, popularly known as PPC Campaign), can provide you reaches as well as leads by reaching out to the relevant users and thereby increasing company sales.

Search Engine Marketing (PPC) Course Content

We have Designed Search Engine Marketing Course Content as Per Current Industry Requirements

  • Introduction to Google Adwords
  • Google Adwords vs Google Adsense
  • Search Network Partners & Google Display Network
  • Bids & Budgets
  • Bid Strategies: CPC & CPM
  • Google Adwords Hiearchy
  • Campaigns & Adgroups
  • Various types of Ads
  • Setting Up Your AdWords Billing
  • Creating Search Network Campaign
  • Campaign setup for search network
  • Ad extensions & Scheduling
  • Keyword Planner tools and adding keywords
  • keywords match type: Broad, Phrase & Exact
  • Search Term Reports & Negative Keywords
  • Ads Creation: Text ads & Dynamic Search Ads
  • Measuring Conversions
  • Creating Display Network Campaign
  • Deciding Objectives
  • Device Targeting
  • Targeting: Contextual, Audience & Demographic
  • Placement Targeting
  • Ads creation: Image Ads , Responsive Ads, Gmail ads, Dynamic Ads
  • Conservative & Aggressive Targeting
  • Cost per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Enhanced Cost per Click (ECPC)
  • Maximise Clicks
  • Maximise Conversions
  • Bid Adjustment
  • Creating Video Campaigns
  • Deciding Targeting Audience
  • Ads Creation: Bumper ads, Discovery Ads & Instream Video ads
  • Companion Banner
  • Ads Placement
  • Setting up App campaigns
  • Audience Targeting
  • Interstitial Ads (Portrait & Landscape)
  • Device Targeting
  • Setting up of Conversion Tracking Code
  • Website Visitor Tracking
  • App Installs & Call Tracking
  • Attribution Model
  • Conversion Window & View through Conversion Window
  • Create Remarketing List
  • Adding remarketing audience
  • Creating Remarketing Campaigns
  • Automate Options
  • Google Adwords Editor
  • Ad Preview and Diagnosis Tools
  • Linking Google Analytics
  • Adwords Managerial Accounts
  • Monitoring Campaign results


Most of the companies have opted paid campaigns for their lead generation strategy as it has many advantage over the conventional marketing strategy, one of the advantage being the cost effectiveness & global reaches. PPC campaign will help you to monitor companies ROI (Return on Investments) accurately and observe which channel is most suited for the growth in sales/leads.

Hence, this has opened the gate for many of the Job seekers who are proficient in Google Adwords & PPC campaigns handling, and there is an expectations of increase in jobs in various industry verticals as per the current scenarios of increase in the number of internet users.

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Course Features

Advanced module with a complete practical approach, helping you to become a search engine marketing professional

Upcoming Batches

Set the reminder for all upcoming batches and register for free demo classes

Digital Marketing8:00am to 9:30am6th NovWeekdays2 monthsPimple SaudagarSchedule Now
Digital Marketing7:30pm to 9:00pm6th NovWeekdays2 monthsPimple SaudagarSchedule Now

Certifications Covered

All the major Google certifications for  search & display marketing, mobile marketing and video advertising are covered

Display Network

Mobile Partner

Video Partner

Search Partner

I have completed advanced digital marketing from Edutaus and I must say it was a really good decision. They provide from basic advanced knowledge.
Gautam Sir is really experienced and diamond of digital marketing. He always clear my all doubts whenever I’m stuck at some points. Overall it was amazing experience with Edutaus and specially with Gautam Sir.


I have successfully completed digital marketing course from Edutaus. Course is designed with marketing strategy. It’s great experience and knowledge provided by Gautam sir is very helpful to deal with competition.

Ketan Chaudhari

I had a great experience with EDUTAUS.The theory and practical session helps me to understand digital marketing in effective manner. The best part was being in an working on live project & special thanks to our trainer gautam sir…I recommend all if you are looking for digital marketing course then Join edutaus..

Parag Sharma


Get answered to your queries about the course module, its scope & advantages as career builder

Do you provide Placements?2019-11-01T08:44:14+00:00

Yes. Edutaus provides 100%  job assistance. Having said that we provide unlimited job calls till you get placed. Internship programs are also provided in various companies.

Do you provide Google Certifications?2019-11-01T08:43:39+00:00

Yes. Our Syllabus has been designed to cover all the certification courses. Various Google Certifications includes- Analytics, Adwords Fundamental, Search, Display, Mobile and Video Certifications.

Apart from this, we also provide Course Completion Certificate who have attended the class regularly.

Is it possible to work from Home after Course Completion?2019-11-01T08:43:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Is it possible to work from Home after Course Completion?2019-11-01T08:42:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Who should go for this Course?2019-11-01T08:39:26+00:00

As per the current scenario, those who are incharge of marketing and sales can opt this digital marketing course. Profiles who can pursue this course are:

  • Under Graduates, Graduates & Job Seekers.
  • Entrepreneurs and Company CEO’s
  • Freelancers, Web Designer & Bloggers
  • Media Advertising Professionals
  • Small / Medium & Large Business Owners.
What is the eligibility criteria to do Digital Marketing?2019-11-01T08:38:54+00:00

Educational Qualification is not under bar as any one above higher secondary class degree with sound knowledge of internet can do this course. They should also know how to operate computers.

What Can I learn from demo session?2019-11-01T08:38:16+00:00

Demo session is totally free and anyone can attend the session. The session covers brief knowledge about the digital marketing course and also entertain any queries raised so that you can get clear view of the courses you want to join.

Why should I join Edutaus?2019-11-01T08:36:56+00:00

Edutaus has covered up all the topics which has been in practice in the current marketing scenarios. Digital Marketing has evolved a lot from its past process and is continuously doing so by keeping the user interest and behaviour in account.

Hence, it’s high time now to break the old shackles of basic digital marketing practices and keep ourselves in hunt in this fast paced industry environment.

Edutaus has brought highly sought and experienced trainers to guide students for a successful and job oriented career. Trainers are Google Certified and with more than 5 years of experience in this industry as Trainers as well as Consultants.

Edutaus has tied up with other agencies for the live projects which can serve as hands on experience in the industry.

Edutaus knows the importance of practical sessions, hence we have focused more on having practical sessions.

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