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Digital Marketing Training – Overview

Get Advanced Skill Set in Digital Marketing with certified Industry Experts

Digital Marketing has been playing a major role in economy around the world, make its investments to trillions. With this stir in the market, digital marketing has created a lots of job opportunities.

Having said that, digital marketing has come out from age old techniques and evolved a lot when it comes to track user’s activity and to get more conversions we require for our business needs. Google and other search engines along with various social media platforms like Facebook, Linkedin, Twitter, etc., have gone through major changes in the past years to benefit advertisers as well as users to serve better results.

Edutaus has designed its digital marketing course to suit current business needs. We have taken into account various algorithm changes from various online marketing platforms to deliver current industry trends to the people. Edutaus has managed to enroll advanced topics so that students can easily adapt to the current industry needs.

Digital Marketing Course Content

We have Designed Digital Marketing Course Content as Per Current Industry Requirements

  • Overview
  • Search Engines Basics
  • Keywords Planning
  • Introduction to Website Basics/ Architecture
  • On Page optimization
  • Off Page Optimizaion
  • Algorithms and their Implementations
  • Competitor Audit Reports
  • Installation
  • Implementing Structured data
  • Schema.org
  • Data Highlighter Tool
  • Structured Data Testing Tool
  • Accelerated Mobile Pages
  • Monitoring
  • Fundamentals of Google analytics
  • Google Analytics account setup and Launch
  • Understanding Key Metrics: sessions, users, Bounce rate, Page Views and CTR
  • Build a custom Dashboard and Report
  • Creating Custom reports & Dimensions
  • eCommerce Tracking installation
  • UTM Campaign Tagging
  • Multichannel Funnel
  • Assisted Clicks & Conversion Path
  • Attribution Models
  • Introduction to the Basics
  • Social Media Content Marketing
  • Facebook for Business
  • LinkedIn for Business
  • Twitter for Business
  • Google Plus
  • You Tube
  • Social Media Tools
  • Introduction
  • Search Networks Campaigns
  • Display Networks Campaigns
  • Video Campaigns
  • Universal App Campaigns
  • Conversion Tracking
  • Automated Bid Strategies
  • Remarketing
  • Google Adwords Editor
  • Monitoring Campaign results
  • Getting Started with Google Tag Manager
  • Google Tag Manager Signup and Interface Overview
  • Google Tag Manager account setup and Launch
  • Installing Google Tag Manager on WordPress sites and blogs
  • Implementing Tags via Google Tag manager
  • Tracking External Link clicks in Google Analytics via GTM
  • Auto-Event Tracking with Google Tag Manager
  • Keywords research & analysis
  • Finding and Targeting Your Keywords and Competitors
  • Optimizing App Store Listing
  • Optimizing the App Name & Description
  • Choosing and Designing Your Screenshots & Video
  • Getting Great Reviews
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Email Marketing Strategies
  • Open rates, click-through-rates, unsubscribe rates, conversion rates.
  • A/B Split Testing
  • Analyzing Test Results

ENHANCE YOUR PROFESSIONAL DIGITAL MARKETING SKILLS

Digital Marketing has become a platform, which can be utilized by companies or an individuals in different industry verticals. While some wants to sell their products/services online, where others wants to earn money online or become an influencers and gain followers.

Edutaus has considered all aspects of Digital Marketing, whether it is for a professionals, job seekers, small business owners or bloggers, and has embedded all the basic as well as advanced technologies to keep pace with this fast driven industry.

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Course Features

Advanced module with a complete practical approach, helping you to become a digital marketing professional

Upcoming Batches

Set the reminder for all upcoming batches and register for free demo classes

CoursesTimeDateDaysDurationVenueRegister
Digital Marketing8:00am to 9:30am6th NovWeekdays2 monthsPimple SaudagarSchedule Now
Digital Marketing7:30pm to 9:00pm6th NovWeekdays2 monthsPimple SaudagarSchedule Now

Digital Marketing Tools To Be Learned Throughout The Course

Get a complete practical experience with our industry experts on live projects

Digital Marketing Tools

Certifications Covered

All the major Google certifications for analytics, search & display marketing, mobile marketing, video advertising and others are covered

Google Analytics

Display Network

Mobile Partner

Google MyBusiness

Video Partner

Search Partner

I have completed advanced digital marketing from Edutaus and I must say it was a really good decision. They provide from basic advanced knowledge.
Gautam Sir is really experienced and diamond of digital marketing. He always clear my all doubts whenever I’m stuck at some points. Overall it was amazing experience with Edutaus and specially with Gautam Sir.

Kapil

I have successfully completed digital marketing course from Edutaus. Course is designed with marketing strategy. It’s great experience and knowledge provided by Gautam sir is very helpful to deal with competition.

Ketan Chaudhari

I had a great experience with EDUTAUS.The theory and practical session helps me to understand digital marketing in effective manner. The best part was being in an working on live project & special thanks to our trainer gautam sir…I recommend all if you are looking for digital marketing course then Join edutaus..

Parag Sharma

FAQ’s

Get answered to your queries about the course module, its scope & advantages as career builder

Do you provide Placements?2019-11-01T08:44:14+00:00

Yes. Edutaus provides 100%  job assistance. Having said that we provide unlimited job calls till you get placed. Internship programs are also provided in various companies.

Do you provide Google Certifications?2019-11-01T08:43:39+00:00

Yes. Our Syllabus has been designed to cover all the certification courses. Various Google Certifications includes- Analytics, Adwords Fundamental, Search, Display, Mobile and Video Certifications.

Apart from this, we also provide Course Completion Certificate who have attended the class regularly.

Is it possible to work from Home after Course Completion?2019-11-01T08:43:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Is it possible to work from Home after Course Completion?2019-11-01T08:42:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Who should go for this Course?2019-11-01T08:39:26+00:00

As per the current scenario, those who are incharge of marketing and sales can opt this digital marketing course. Profiles who can pursue this course are:

  • Under Graduates, Graduates & Job Seekers.
  • Entrepreneurs and Company CEO’s
  • Freelancers, Web Designer & Bloggers
  • Media Advertising Professionals
  • Small / Medium & Large Business Owners.
What is the eligibility criteria to do Digital Marketing?2019-11-01T08:38:54+00:00

Educational Qualification is not under bar as any one above higher secondary class degree with sound knowledge of internet can do this course. They should also know how to operate computers.

What Can I learn from demo session?2019-11-01T08:38:16+00:00

Demo session is totally free and anyone can attend the session. The session covers brief knowledge about the digital marketing course and also entertain any queries raised so that you can get clear view of the courses you want to join.

Why should I join Edutaus?2019-11-01T08:36:56+00:00

Edutaus has covered up all the topics which has been in practice in the current marketing scenarios. Digital Marketing has evolved a lot from its past process and is continuously doing so by keeping the user interest and behaviour in account.

Hence, it’s high time now to break the old shackles of basic digital marketing practices and keep ourselves in hunt in this fast paced industry environment.

Edutaus has brought highly sought and experienced trainers to guide students for a successful and job oriented career. Trainers are Google Certified and with more than 5 years of experience in this industry as Trainers as well as Consultants.

Edutaus has tied up with other agencies for the live projects which can serve as hands on experience in the industry.

Edutaus knows the importance of practical sessions, hence we have focused more on having practical sessions.

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