Digital Marketing

//Digital Marketing
Digital Marketing2019-11-19T13:14:33+00:00

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Digital Marketing Training – Overview

Get Advanced Skill Set in Digital Marketing with certified Industry Experts

Digital Marketing has been playing a major role in economy around the world, make its investments to trillions. With this stir in the market, digital marketing has created a lots of job opportunities.

Having said that, digital marketing has come out from age old techniques and evolved a lot when it comes to track user’s activity and to get more conversions we require for our business needs. Google and other search engines along with various social media platforms like Facebook, Linkedin, Twitter, etc., have gone through major changes in the past years to benefit advertisers as well as users to serve better results.

Edutaus has designed its digital marketing course to suit current business needs. We have taken into account various algorithm changes from various online marketing platforms to deliver current industry trends to the people. Edutaus has managed to enroll advanced topics so that students can easily adapt to the current industry needs.

Digital Marketing Course Content

We have Designed Digital Marketing Course Content as Per Current Industry Requirements

  • What is Search Engine Optimization?
  • How Search Engines helps in Sales/Leads generation?
  • Search Engines Basics
  • Evolution & Growth of Search Engines
  • Working of Search Engines
  • Keyword research and Analysis
  • Keyword Planner Tool for measuring search volumes & Competition
  • Google Sandbox Effects
  • SEO techniques -black hat seo,white hat seo & grey hat seo
  • Keyword Proximity & prominence
  • Keyword Stemming, Keyword Paraphrasing & Keyword Cannibilazation
  • Website structure- Domain (TLDs & ccTLDs) & Domain extensions
  • Subdomain & Subdirectory Structure
  • Working of a website
  • Understanding HTTP/HTTPs, FTP protocols & SSL certificates
  • HTML Basics
  • Understanding Webs page structure
  • Learn Domain Hosting
  • Website development using WordPress cms
  • Landing Page optimization
  • Content Optimization
  • Blog Optimization
  • Title & Meta Tag Optimization
  • Heading Optimization
  • Image Optimization
  • Robots.txt
  • URL structuring (url rewriting & url renaming)
  • Anchor Text & Hyperlinks-Internal , external & Backlinks
  • Cross Linking in SEO
  • 301 & 302 Redirections
  • Broken links & 404 Error handling
  • Sitemaps- XML & HTML
  • Canonicalization
  • Website Audit Report
  • Domain Authority & Page Authority
  • Alexa Ranking
  • Competitor Analysis Reports
  • SEO tools (Screaming Frog, Moz Open Site Explorer, SEO quake, etc.)
  • Page Speed Analysis (Pingdom /Web Page Speed / Google Page Speed insight)
  • Mobile Responsive design
  • Google Mobilegeddon Updates
  • Understanding Algorithms
  • Google Panda
  • Google Penguin
  • Google Rankbrain
  • Google Hummingbird
  • Google Pigeon
  • Google Pirates
  • Google Fred & Core Algorithm Updates
  • Importance of Link Building
  • Understanding Link juice, dofollow & nofollow
  • Article Submission
  • Blogging
  • Comment Posting
  • Social Bookmarking
  • Documents Sharing
  • Forum Posting
  • Image Submissions
  • Infographic Submissions
  • Search engine Submissions
  • Local Directory Submissions
  • Directory Submissions
  • Free Classified Submission
  • Guest Blogging
  • Video Submission
  • Press Release Submissions
  • Introduction
  • How Google Search Console Works
  • Google Search Console account setup and Launch
  • Installing Google Search Console on WordPress sites and blogs
  • Implementing Structured data
  • Schema.org
  • Structured Data Testing Tool
  • Accelerated Mobile Pages
  • Indexing
  • Backlinks & Internal Links
  • Crawling Errors
  • Validating Mobile Responsive Errors
  • Organic Search Permormance
  • Introduction
  • How Bing webmaster tool Works
  • Bing Webmaster account setup and Launch
  • Installing Bing Webmaster on WordPress sites and blogs
  • Identify keywords that are driving traffic
  • Crawl Control
  • Indexed pages
  • Deep Links
  • Geo-targeting
  • Indexing
  • Backlinks & Internal Links
  • Crawling Errors
  • URL removal
  • Domain and hosting setup
  • WordPress installation
  • Installing themes and plugins
  • Creating Pages in wordpress
  • Setting up of menu
  • Creating posts
  • Creating Contact Forms
  • Onpage factors implementations
  • Fundamentals of Google analytics
  • Google Analytics account setup and Launch
  • Manual & Plugin Installation
  • Dimensions & Metrics
  • Understanding Key Metrics: sessions, users, Bounce rate, Page Views and CTR
  • Monitoring Audience: Interest Based, Device, Demographic, Geo & Behaviour
  • Monitoring Trafic Sources: Channels, Source & Medium, Referral and Social
  • Build a custom Dashboard and Report
  • Segmentation
  • Creating Custom reports & Dimensions
  • Track Events
  • Event Tracking Installation
  • UTM Campaign Tagging
  • Link Google Ads and Webmaster Tools
  • Filter your own traffic
  • Setting Goals & Funnels
  • Creating Views
  • Channel Grouping
  • Annotations & Custom Alerts
  • Admin Panel
  • Multichannel Funnel
  • Assisted Clicks & Conversion Path
  • Attribution Models
  • Introduction to the basics
  • What is Social Media and the broadening scope of Social Media
  • Choosing your channels
  • Introduction Social Strategy
  • Vision & Goals
  • An introduction to content marketing
  • Types of Content Marketing
  • Content Marketing Do’s and Dont’s
  • Content Planning
  • Creating Facebook Page
  • Scheduling Posts
  • Post review function
  • Moderation & age/country restrictions
  • Page Messaging
  • Call to Action Buttons
  • Insights & Analytics
  • Open Graph on Facebook
  • Promoting Business on Facebook
  • Introduction to Ad Accounts & Business Manager
  • Creating Pixel and Installation on website for conversion tracking
  • Introduction to Power Editor
  • Retargeting Ads
  • Creating Lead Forms, Boost Post & Conversion Ads
  • Creating Youtube Channel
  • Managing Dashboards
  • Uploading Video on Youtube
  • Video Optimization
  • Introduction to Cards & End of Video annotations
  • Creating Playlists & Brand recognition
  • Understanding Analytics
  • Learning how to increase your subscribers
  • Advertising on Youtube
  • Creating your Video ads
  • Understanding Cost per View (CPV) bid Strategy
  • Creating Linkedin Profile
  • Adding Connections
  • Understanding First & Second Connections
  • Creating Linkedin Company Page
  • Increasing Followers on Linkedin Company Page
  • Promoting Business on Linkedin
  • Creating Ads & Sponsored Contents
  • Understanding Inmail
  • Posting Jobs on Linkedin
  • Retargeting Ads
  • Understanding Linkedin Analytics
  • Creating Twitter Profile
  • Privacy & Security
  • Following & Tweeting
  • Following Do’s and Don’ts
  • Pinning Tweets
  • Retweets & Hashtags
  • Trending Hashtags
  • Twitter Cards Types
  • Basic Analytics
  • Adding Local business to the Google mybusiness platform
  • Adding optimized informations for better response
  • Local Seo activities
  • Monitoring insights of visitors activities
  • Maintaining NAP
  • Introduction to various social media tools
  • Monitoring posts & its effectiveness
  • Insight and analytics tools
  • Introduction to Google Adwords
  • Google Adwords vs Google Adsense
  • Search Network Partners & Google Display Network
  • Bids & Budgets
  • Bid Strategies: CPC & CPM
  • Google Adwords Hiearchy
  • Campaigns & Adgroups
  • Various types of Ads
  • Setting Up Your AdWords Billing
  • Creating Search Network Campaign
  • Campaign setup for search network
  • Ad extensions & Scheduling
  • Keyword Planner tools and adding keywords
  • keywords match type: Broad, Phrase & Exact
  • Search Term Reports & Negative Keywords
  • Ads Creation: Text ads & Dynamic Search Ads
  • Measuring Conversions
  • Creating Display Network Campaign
  • Deciding Objectives
  • Device Targeting
  • Targeting: Contextual, Audience & Demographic
  • Placement Targeting
  • Ads creation: Image Ads , Responsive Ads, Gmail ads, Dynamic Ads
  • Conservative & Aggressive Targeting
  • Creating Video Campaigns
  • Deciding Targeting Audience
  • Ads Creation: Bumper ads, Discovery Ads & Instream Video ads
  • Companion Banner
  • Ads Placement
  • Setting up App campaigns
  • Audience Targeting
  • Interstitial Ads (Portrait & Landscape)
  • Device Targeting
  • Setting up of Conversion Tracking Code
  • Website Visitor Tracking
  • App Installs & Call Tracking
  • Attribution Model
  • Conversion Window & View through Conversion Window
  • Cost per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Enhanced Cost per Click (ECPC)
  • Maximise Clicks
  • Maximise Conversions
  • Bid Adjustment
  • Create Remarketing List
  • Adding remarketing audience
  • Creating Remarketing Campaigns
  • Automate Options
  • Google Adwords Editor
  • Ad Preview and Diagnosis Tools
  • Linking Google Analytics
  • Adwords Managerial Accounts
  • Monitoring Campaign results
  • How App Search Works
  • The Fundamentals of App Search Optimization
  • Keywords research & analysis
  • Finding and Targeting Your Keywords and Competitors
  • Naming the App
  • Optimizing the App Description
  • Choosing a Category in the App Store
  • Designing an App Icon that Converts
  • Choosing and Designing Your Screenshots & Video
  • Getting Great Reviews
  • Social Sharing
  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails
  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies
  • Learn ways to build your email list
  • Build your email list through a website subscribe form
  • Segmentation
  • Active Users
  • Open rates, click-through-rates, unsubscribe rates, conversion rates and bounce rates.
  • A/B Split Testing
  • How to deal with Spam Filter
  • Choosing your metrics
  • Tracking Landing Pages
  • Analyzing Test Results
  • Setting your Budget

ENHANCE YOUR PROFESSIONAL DIGITAL MARKETING SKILLS

Digital Marketing has become a platform, which can be utilized by companies or an individuals in different industry verticals. While some wants to sell their products/services online, where others wants to earn money online or become an influencers and gain followers.

Edutaus has considered all aspects of Digital Marketing, whether it is for a professionals, job seekers, small business owners or bloggers, and has embedded all the basic as well as advanced technologies to keep pace with this fast driven industry.

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Course Features

Advanced module with a complete practical approach, helping you to become a digital marketing professional

Upcoming Batches

Set the reminder for all upcoming batches and register for free demo classes

CoursesTimeDateDaysDurationVenueRegister
Digital Marketing8:00am to 9:30am6th NovWeekdays2 monthsPimple SaudagarSchedule Now
Digital Marketing7:30pm to 9:00pm6th NovWeekdays2 monthsPimple SaudagarSchedule Now

Digital Marketing Tools To Be Learned Throughout The Course

Get a complete practical experience with our industry experts on live projects

Digital Marketing Tools

Certifications Covered

All the major Google certifications for analytics, search & display marketing, mobile marketing, video advertising and others are covered

Google Analytics

Display Network

Mobile Partner

Google MyBusiness

Video Partner

Search Partner

I have completed advanced digital marketing from Edutaus and I must say it was a really good decision. They provide from basic advanced knowledge.
Gautam Sir is really experienced and diamond of digital marketing. He always clear my all doubts whenever I’m stuck at some points. Overall it was amazing experience with Edutaus and specially with Gautam Sir.

Kapil

I have successfully completed digital marketing course from Edutaus. Course is designed with marketing strategy. It’s great experience and knowledge provided by Gautam sir is very helpful to deal with competition.

Ketan Chaudhari

I had a great experience with EDUTAUS.The theory and practical session helps me to understand digital marketing in effective manner. The best part was being in an working on live project & special thanks to our trainer gautam sir…I recommend all if you are looking for digital marketing course then Join edutaus..

Parag Sharma

FAQ’s

Get answered to your queries about the course module, its scope & advantages as career builder

Do you provide Placements?2019-11-01T08:44:14+00:00

Yes. Edutaus provides 100%  job assistance. Having said that we provide unlimited job calls till you get placed. Internship programs are also provided in various companies.

Do you provide Google Certifications?2019-11-01T08:43:39+00:00

Yes. Our Syllabus has been designed to cover all the certification courses. Various Google Certifications includes- Analytics, Adwords Fundamental, Search, Display, Mobile and Video Certifications.

Apart from this, we also provide Course Completion Certificate who have attended the class regularly.

Is it possible to work from Home after Course Completion?2019-11-01T08:43:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Is it possible to work from Home after Course Completion?2019-11-01T08:42:09+00:00

Yes of course. You can work from home as freelancers or you can take individual projects.

Who should go for this Course?2019-11-01T08:39:26+00:00

As per the current scenario, those who are incharge of marketing and sales can opt this digital marketing course. Profiles who can pursue this course are:

  • Under Graduates, Graduates & Job Seekers.
  • Entrepreneurs and Company CEO’s
  • Freelancers, Web Designer & Bloggers
  • Media Advertising Professionals
  • Small / Medium & Large Business Owners.
What is the eligibility criteria to do Digital Marketing?2019-11-01T08:38:54+00:00

Educational Qualification is not under bar as any one above higher secondary class degree with sound knowledge of internet can do this course. They should also know how to operate computers.

What Can I learn from demo session?2019-11-01T08:38:16+00:00

Demo session is totally free and anyone can attend the session. The session covers brief knowledge about the digital marketing course and also entertain any queries raised so that you can get clear view of the courses you want to join.

Why should I join Edutaus?2019-11-01T08:36:56+00:00

Edutaus has covered up all the topics which has been in practice in the current marketing scenarios. Digital Marketing has evolved a lot from its past process and is continuously doing so by keeping the user interest and behaviour in account.

Hence, it’s high time now to break the old shackles of basic digital marketing practices and keep ourselves in hunt in this fast paced industry environment.

Edutaus has brought highly sought and experienced trainers to guide students for a successful and job oriented career. Trainers are Google Certified and with more than 5 years of experience in this industry as Trainers as well as Consultants.

Edutaus has tied up with other agencies for the live projects which can serve as hands on experience in the industry.

Edutaus knows the importance of practical sessions, hence we have focused more on having practical sessions.

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